Smarties - 8 colours branded content

When Smarties wanted to engage families with the fun of their product they enlisted our Director, Summer Agnew - an expert in delivering branded content that engages audiences - to design a content project documenting collaborations between 8 leading contemporary artists and 8 precocious little kids. To meet the tight production schedule, Summer directed this enormous project while simultaneously running 3 editors across 3 edit suites. Tracking multiple stories at once is a skill Summer developed during his time producing long-form television productions. The result for Smarties was so good that the Blue episode rose to the number one video on YouTube Australia. In today's sea of content, we think that's quite an achievement.  

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